Background
Bank Hapoalim one of Israel’s largest banks, established a successful innovative working model with Aman digital, in which a dedicated team recruited by aman are responsible for planning and designing all the Bank’s digital assets under the banks professional management .
After almost 20 years of the UX-UI recruiting experience and providing UX/UI design services we have learned a few things.
With so many different types of designers and fast growing trends, it can be overwhelming to know where and how to hire.
That’s where we come along . we understand the differences between the main types of designers, we understand the client needs and goals.
Building the Banks Studio
The primary goal of a UX designer is to understand the needs, behaviors, and preferences of users and translate that understanding into effective design solutions. They work to ensure that the overall experience of using a product is seamless, user-friendly, and aligned with the goals of both the users and the business or organization.
UI designers are responsible for creating visually appealing and functional interfaces that effectively communicate with users. They work closely with UX designers to ensure that the visual design aligns with the overall user experience strategy. UI designers are skilled in combining aesthetics and usability to create interfaces that are both visually pleasing and intuitive to navigate.
The role of a Product designer is multifaceted and encompasses aspects of both UX (User Experience) and UI (User Interface) design. They aim to understand user needs, business goals, and technological constraints to create products that are visually appealing, intuitive, and solve real problems.
The banks studio is responsible for ensuring continuity across its digital assets used daily by millions, and providing product solutions for the banks business needs. Hapoalim’s in-house innovation studio led by head of user experience & design studio , contains UX researchers, UX designers, UI designers, animators, illustrators all working together to create and develop amazing digital assets.
